THE ULTIMATE GUIDE TO SNEAKER CLEANING

Sneakers have evolved from simple athletic footwear to a cultural phenomenon. Whether you're a dedicated athlete, a sneakerhead, or simply someone who appreciates comfortable and stylish shoes, taking care of your sneakers is essential to keep them looking fresh and lasting longer. In this Ultimate Guide to Sneaker Care, we'll walk you through the steps and tips to ensure your favorite kicks stay in pristine condition.

1. Understanding Your Sneakers

Before diving into sneaker care, it's crucial to understand the materials and construction of your sneakers. Different materials like leather, canvas, mesh, and suede require distinct cleaning and maintenance methods. Check the tags or the manufacturer's recommendations to identify the materials used in your shoes.

2. Preventative Measures

The best way to keep your sneakers looking new is to prevent them from getting dirty or damaged in the first place. Here are some tips:

Weatherproofing: Apply a protective spray to guard against moisture and stains.

Use Sneaker Shields: These prevent creasing in the toe box, particularly in leather sneakers.

Rotate Your Sneakers: Wearing the same pair every day accelerates wear and tear. Rotate your sneakers to give them a break.

3. Regular Cleaning

Cleaning your sneakers is essential to maintain their appearance. Here's a basic cleaning routine:

Remove Loose Dirt: Use a soft brush or cloth to wipe off any loose dirt or debris.

Spot Clean: Address stains as soon as possible using a gentle cleaner.

Laces and Insoles: Don't forget to clean these separately or replace them if they're beyond cleaning.

4. Deep Cleaning

For more stubborn stains or when your sneakers need a thorough refresh, consider a deep clean:

Sneaker Cleaning Kits: These kits often include specialized brushes and cleaning solutions tailored to different materials.

5. Drying

Proper drying is crucial to avoid damage, especially to the midsole and sole:

Air Dry: Avoid using direct heat sources like radiators or hairdryers. Instead, stuff your sneakers with newspaper or sneaker shields and let them air dry.

Avoid Sunlight: Prolonged exposure to direct sunlight can fade colors and damage materials.

6. Storage

How you store your sneakers matters:

Shoe Trees: These maintain the shoe's shape.

Clean space: Store your sneakers in a clean, dry place, ideally in their original box.

7. Repairs and Restoration

When your sneakers start showing signs of wear, consider repairs or restoration:

Sole deyellowing: Over time soles can turn yellow due to what is called oxidation. A professional sneaker care technician can get your soles back to it original color through a restoration service called de-yellowing (or de-oxidation).

Sole reglue: Due to age, the glue in your soles can become non-adhesive and your under sole will begin to come apart from your sneaker. A professional sneaker care technician can re-glue the under sole to your sneaker.

Your sneakers are an investment in both style and comfort, so taking care of them is essential. By following this Ultimate Guide to Sneaker Care, you'll not only keep your kicks looking fresh but also extend their lifespan, ensuring you get the most out of your favorite footwear. So, lace up and step out with confidence, knowing that your sneakers are in the best possible condition.

Up Close Look At The Air Jordan 6 GORE-TEX "Brown Kelp"

Cold weather is approaching so Jordan brand has equipped the Air Jordan 6 with GORE-TEX to keep your feet warm and stylish all winter long.

The “Brown Kelp” nubuck covers the entirety of the upper. “Court Purple” accents appear at the heel tab, GORE-TEX tag, and the Jumpman logos that are on both the tongue and heel. The upper is backed by GORE-TEX technology, ensuring that it can resist more rain than a traditional Jordan 6. Last, but not least, the sole is black and yellow with hits of gum appearing at the outsole.

The Air Jordan 6 in “Brown Kelp.” is expected to hit shelves on November 29 via Nike SNKRS and select retailers at a starting price of $250 USD in women’s sizing.

Let us know what you think of the “Brown Kelp” colorway in the comments below.

The Power of Clean Sneakers: Unveiling the Benefits

Sneakers have become much more than just athletic footwear. They’ve become a style statement, a symbol of individuality, and a reflection of personal taste. Whether you’re an avid sneaker collector or simply someone who values comfort and style, keeping your sneakers clean is a habit worth cultivating. In this article, we’ll explore the remarkable benefits of maintaining pristine sneakers, beyond their aesthetic appeal.

1. Prolonged Lifespan:

One of the most evident advantages of keeping your sneakers clean is their increased longevity. Dirt, grime, and stains can gradually deteriorate the materials and stitching of your favorite kicks. Regular cleaning removes these contaminants, preventing them from settling into the fabric and causing irreversible damage. By caring for your sneakers, you’re extending their lifespan and ensuring they serve you well for years.

2. Enhanced Appearance:

Clean sneakers make a striking impression. Whether you are going for a casual outing or attending a formal event, well-maintained footwear elevates your overall look. Regular cleaning removes scuffs, dirt marks, and discoloration, restoring your sneakers’ original vibrancy. The meticulous effort invested in cleaning your sneakers is a testament to your personal hygiene and attention to detail, which can leave a lasting positive impression on others.

3. Better Hygiene:

Beyond the surface level, clean sneakers also contribute to improved personal hygiene. Shoes often come into contact with various surfaces throughout the day, including public restrooms, parks, and streets. These environments harbor bacteria, dirt, and allergens that can accumulate on the soles and uppers of your sneakers. Regular cleaning helps eliminate these contaminants, reducing the risk of foot infections, odor buildup, and allergic reactions. By maintaining clean sneakers, you’re actively prioritizing your health and well-being.

4. Increased Comfort:

Dirty sneakers can compromise their performance and comfort. Accumulated dirt and debris can clog the shoe’s ventilation systems, affecting airflow and breathability. This can lead to excessive moisture, foot odor, and discomfort during prolonged wear. Regular cleaning ensures proper airflow and ventilation, preserving the optimal conditions for your feet. By keeping your sneakers clean, you’re enhancing their overall comfort and ensuring a pleasant walking or running experience.

5. Preservation of Value:

For sneaker enthusiasts, maintaining the value of their collection is crucial. Clean sneakers retain their value better than their neglected counterparts. Should you decide to sell or trade your sneakers in the future, well-preserved and clean shoes are more likely to command higher prices.

Up Your Sneaker Resell Value

If you’re a sneaker enthusiast looking to sell coveted sneakers, you know that the condition of the shoes plays a significant role in determining their resale value. Whether you’re a seasoned reseller or just starting in the sneaker game, one surefire way to increase the value of your sneakers is through a proper sneaker cleaning. In this blog post, we will explore the importance of sneaker cleaning and share valuable tips to help you maximize the resell value of your prized footwear.

1. Restore Their Original Shine:

When it comes to reselling sneakers, buyers are drawn to shoes that appear fresh and well-maintained. A thorough cleaning can restore the original shine and appeal of your sneakers, making them more enticing to potential buyers. Start by removing any loose dirt or debris with a soft brush or cloth. Then, depending on the material of your sneakers, use appropriate cleaning agents and techniques to address stains, scuffs, and discoloration. Pay attention to the details, such as laces, midsoles, and outsoles, as these areas can significantly impact the overall appearance of the shoes.

2. Focus on Odor Elimination:

Unpleasant odors can be a deal-breaker for potential buyers. Even if your sneakers are in excellent condition, lingering odors can make them less desirable and could make a customer ask for a refund. To combat this, begin by thoroughly airing out your sneakers. Remove the insoles if possible and allow them to breathe. Next, use odor-eliminating products specifically designed for sneakers. These products help neutralize unpleasant smells, ensuring your sneakers smell fresh and clean.

3. Showcase Attention to Detail:

Sneaker collectors and enthusiasts appreciate sellers who demonstrate attention to detail. Cleaning your sneakers meticulously showcases your commitment to maintaining the quality and authenticity of the footwear. Pay close attention to the stitching, logos, and any unique design elements of the shoes. Use gentle cleaning techniques to avoid damaging delicate areas. Additionally, ensure that the shoe’s overall structure is intact, with no loose threads or significant wear and tear. By presenting a well-cared-for pair of sneakers, you inspire confidence in potential buyers and enhance the perceived value of the shoes.

4. Preserve the Packaging:

In the sneaker resale market, original packaging can significantly increase the value of the shoes. When cleaning your sneakers, remember to preserve the packaging in its original condition. This includes the shoebox, tissue paper, inserts, and any additional accessories. Keeping the packaging pristine demonstrates the authenticity of the sneakers and adds an extra layer of value for collectors. Properly storing and protecting the packaging during the cleaning process ensures that buyers receive the complete package when purchasing your sneakers.

3 Tips for Keeping Your Sneakers Clean This Summer

As the temperature rises and summer activities beckon, it's time to bring out your favorite sneakers. However, keeping your sneakers clean and fresh can be a challenge, especially during the warm summer months. In this blog post, we will share three valuable tips to help you maintain the pristine condition of your beloved sneakers throughout the summer season.

1. Sneaker Wipes: Your On-the-Go Cleaning Companion

When you're out and about, enjoying the great outdoors or attending social events, sneaker wipes can be your best friend. These convenient wipes are specially designed to remove dirt, grime, and stains from various shoe materials, including leather, canvas, and mesh. Keep a pack of sneaker wipes in your bag or car, and whenever you notice your sneakers starting to lose their luster, give them a quick wipe-down. Not only will this keep your sneakers looking fresh, but it will also prevent dirt from embedding deeper into the fabric, making future cleaning sessions easier.

2. Water and Stain Repellent: Shield Your Sneakers

Prevention is key when it comes to keeping your sneakers clean. Applying a water and stain-repellent spray is a proactive measure that creates a protective barrier against liquids, dirt, and stains. Before wearing your sneakers for the first time this summer, apply the repellent spray, following the instructions on the product. This simple step will significantly reduce the chances of spills, rain, or other accidents leaving lasting marks on your prized sneakers.

3. Act Fast: Get Your Sneakers Cleaned ASAP

Accidents happen; even the most cautious sneaker enthusiasts may encounter unexpected spills or stains. When faced with such situations, it is crucial to act promptly. The longer a stain sits on your sneakers, the more challenging it becomes to remove. As soon as you notice a mark or spill on your sneakers, grab a clean cloth or paper towel and gently blot the affected area. Avoid rubbing vigorously, as this may spread the stain or damage the material. Once you've addressed the immediate issue, consult a professional cleaner for the best course of action based on the sneaker material. Remember, the sooner you address stains, the better chance you have of restoring your sneakers to their former glory.

Another YZY BSKTBL QNTM Colorway Could Be On The Way

 Kanye West was spotted in a new colorway of the adidas YZY BSKTBL QNTM at All-Star Weekend Chicago 2020.

Unlike the previous Yeezy Quantum, this version does away with the two toned look and instead is dressed in a monochrome beige. Features include a Zebra like design on the upper, suede toe panel, matching tongues, 3M reflective accents and a distinct heightened heel guard segment.

Check out the new colorway in the image above and let us know what you think in the comments below.

Aleali May's Third Jordan Collab In Millennial Pink

Style extraordinaire Aleali May has yet another Air Jordan collab on the way. This time around it’s the Jordan 6 that Ms.May gets to pour her creative juices into. This woman’s only Jordan 6 is dressed in a “Rust Pink” upper, with classic bright crimson on the heel/midsole, and an icy translucent outsole.

Aleali May stated that her take of the AJ6 is inspired by the time she spent working in Chicago. The place she says birthed her unique sense of style.

The Aleali May X Air Jordan 6 releases March 15th for $190 and will be available in women’s sizes on Nike.com and at select retailers.

Check out the official images in the gallery above and let us know what you think of the Aleali May X Air Jordan 6 in the comments below.

Valentines Day Gift Guide For That Special Sneakerhead In Your Life!!

With Valentines day right around the corner, you may be wondering what to get that special sneakerhead in your life. Here are a few gift ideas to kick (pun intended) your Valentines day off right.

adidas Stan Smith

adidas has decorated it’s timeless Stan Smith silhouette with a red heart for this years holiday of love.

This V-day Stan Smith is available now as part of adidas’ Valentines day collection and is also available in a red colorway for $100 each.

Emotionally Unavailable x Nike Air Force 1 High “Valentine’s Day.”

Clothing brand Emotionally Unavailable has teamed up with Nike for a Valentines day rendition of the Air Force 1 High.

The Emotionally Unavailable x Nike Air Force 1 High is available now via very select retailers.

“Girls Don’t Cry” X Nike SB Dunk Low

This sneaker was not made specifically for Valentines Day, but we thought it still makes a great V-Day gift.

Verdy of “Girls Don’t Cry” has a Nike SB Dunk Low pack dropping on February 9th. Rumored to be releasing in two color ways: All red and an all cream version.

Nike Air Max 1 "Have a Nike Day" In Blue

Another Air Max 1 has surfaced as part of the “Have A Nike Day” pack, which celebrates Nike’s self-made holiday Air Max Day (coming up in March 2019).

In contrast to the Multi-colored pair that was previewed a few weeks ago, this Air Max 1 is dressed in all blue. Light blue mesh makes up most of the upper, with darker shades of blue suede covering the side panels, heel, and mudguard. This blue suede shoe also features a "Have a Nike Day" tongue tag, as well as a Swoosh smiley face embroidered on the heel in white, and a metal lace pin of the same logo. The pair is finished off with a white mid and translucent undersole.

The Air Max 1 is one of my favorite sneaker silhouettes. I don’t think I’ve ever seen a colorway featured on an Air Max 1 that I didn’t like and this pair is no different. I really like the pairing of the light blue and dark blue Nike has done here. Nike always does a great job of balancing colors. Always conscious of not over using a specific color and also knowing when to use a color sparsely. This Air Max 1 is a must cop for me.

This pair will release with the rest of the “Have A Nike Day Pack” in March to celebrate Air Max Day 2019.

Take a closer look at the Air Max 1 “Have A Nike Day” in blue in the gallery above and Let us know what you think of this sneaker and what Air Max you will be wearing on Air Max Day 2019.

Game of Thrones X adidas Ultraboost Collection

adidas is releasing an Ultraboost collection in collaboration with Game of Thrones. The six sneakers in this pack represent a house in the GoT story: House Lannister, House Stark, House Targaryen, the Targaryen’s Dragons, White Walkers and Night’s Watch. Details come in the form of GoT  branded insoles, house heel tab and house motifs hidden on the back of tongue tags.

I honestly do not get this collection. It seems kind of forced to me. I mean, does anyone want a Game of Thrones X adidas collaboration? I don’t see the story here. How does GoT fit into sneaker culture? GoT characters don’t even wear sneakers. It just seems like adidas is grasping at straws trying to capitalize off of a show with a huge fan base.

With that being said, I do like a couple of these colorways (outside of the story of G.O.T). The White/Silver colorway is cool, but that icy blue colorway is dope! I would definitely rock those.

There is no info on pricing or a release date yet, but the series finally begins April 14th on HBO so I am sure the collection will release sometime around then.

Take a detailed look at the Game of Thrones X adidas collection above and let us know your thoughts in the comments below