adidas is releasing an Ultraboost collection in collaboration with Game of Thrones. The six sneakers in this pack represent a house in the GoT story: House Lannister, House Stark, House Targaryen, the Targaryen’s Dragons, White Walkers and Night’s Watch. Details come in the form of GoT branded insoles, house heel tab and house motifs hidden on the back of tongue tags.
I honestly do not get this collection. It seems kind of forced to me. I mean, does anyone want a Game of Thrones X adidas collaboration? I don’t see the story here. How does GoT fit into sneaker culture? GoT characters don’t even wear sneakers. It just seems like adidas is grasping at straws trying to capitalize off of a show with a huge fan base.
With that being said, I do like a couple of these colorways (outside of the story of G.O.T). The White/Silver colorway is cool, but that icy blue colorway is dope! I would definitely rock those.
There is no info on pricing or a release date yet, but the series finally begins April 14th on HBO so I am sure the collection will release sometime around then.
Take a detailed look at the Game of Thrones X adidas collection above and let us know your thoughts in the comments below